This article was originally published at https://medium.com/@nadegeminois/navigating-the-complexities-of-high-and-low-context-communication-for-project-managers-05dfc56a3bf5

Let’s face it, understanding the nuances of communication across different cultural contexts can be quite challenging. The spectrum of communication styles, from low context to high context, presents a significant potential for misunderstandings and overlooked information.

So, what exactly are we dealing with here? This cultural orientation in communication is often described as low context versus high context.

In low context cultures, communication primarily serves to exchange information. The meaning is largely embedded in the words themselves. Individuals from low context cultures prefer clear, detailed instructions, comprehensive guidance, and formal procedures. They value written and signed agreements, taking everything at face value.

Conversely, in high context cultures, communication aims to build relationships. Words alone carry little weight. The true meaning is conveyed through non-verbal cues such as body language, gestures, facial expressions, and tone of voice. It’s about how something is said and the surrounding context. Without understanding the context, the words themselves hold little meaning.

From these descriptions, it’s easy to see how communication can falter. Imagine a low context individual focusing solely on words, missing the non-verbal cues of their high context counterpart. Or interpreting a “yes” as agreement when the context clearly indicates otherwise. Tricky, isn’t it?

Another layer of complexity is that context is inherently situational. Even individuals from high context cultures may have differing contexts, leading to misunderstandings. Consider a hand gesture that means one thing to you but something entirely different—or nothing at all—to someone else.

So, how can project managers reduce confusion and misunderstanding? First, observe and become aware of non-verbal communication. It may be challenging and time-consuming if you’re not accustomed to it. Second, pay attention to the outcomes of communication, especially when you’re not directly involved. This helps relate the meaning and outcome to the non-verbal cues you’ve observed. Third, avoid interpreting when you’re unsure. Without cultural context, your interpretation may be inaccurate. Fourth, accept that you may miss or misinterpret some information. If results aren’t as expected, seek clarification to understand where the meaning was lost.

Fully grasping all the intricacies of a high context culture may be beyond reach within a limited timeframe. However, with practice and awareness, improvement is inevitable. When transitioning from a high context to a low context culture, remember that others may miss the nuances of your non-verbal communication. Don’t be surprised by misunderstandings and try to convey more information through words.

Whatever the situation, engaging with someone from the opposite end of this continuum will undoubtedly lead to intriguing conversations.